Anyone who is a small business owner or a professional will tell you that he has a lot of competition. It's true. There are many ways to distinguish oneself from one's competition, however, one of the best ways is to be available 24/7. I can hear the pushback and it's deafening! "Nobody should have to work 24/7!" "Are you crazy?" "Aren't I entitled to have a life?"
I'm not saying that you shouldwork24/7: I'm saying that you should be available 24/7.