If you were to enter a movie theater in any major city and had an opportunity to ask every audience member what he or she does for a living, you'd, no doubt, hear a wide range of professions or occupations. What you might not realize, at first blush, is that everyone is, in reality, in sales. I can hear the push back from the professionals who are reading these words. "What do you mean? I went to law school for 3 years and passed the bar exam I'm an attorney!" "Are you crazy?