If you were to enter a movie theater in any major city and had an opportunity to ask every audience member what he or she does for a living, you'd, no doubt, hear a wide range of professions or occupations.  What you might not realize, at first blush, is that everyone is, in reality, in sales.  I can hear the push back from the professionals who are reading these words. "What do you mean?  I went to law school for 3 years and passed the bar exam  I'm an attorney!"  "Are you crazy?