Very few people start a business the year that they become eligible for Medicare. I launched my small business, Accentuating Service, 6 days before my 65th birthday! Since my new business incorporated some of the elements of my prior business,I wasn't entirely entering unchartered territory, however, my new business included an unfamiliar field -- that of providing concierge services. Furthermore, my prior business didn't require me to become my own SEO expert or to write blog and social media posts as I was well-known in my former profession of legal recruiting.
I launched Accentuating Service because the legal market had changed, dramatically, and although I had loved legal recruiting for 25 years, the last 5 years had depleted me of my motivation and my prior enjoyment of my career. It was obvious to me that I needed a change...that I would have to reinvent myself.
Starting a new business is, by turns, exciting, scary, frustrating, depressing, and exhilarating. I learned a lot about myself during the start-up phase of this journey. At the top of the list of my discoveries was that I can do just about anything that I want to do. My life motto is, "Where there's a will, there's a way." I proved the truth of my motto! I also learned the value of persistence in the face of insurmountable obstacles and how useful it is to have a helpful network of people around me with the same business goals. Finally, I learned the immense importance of networking with new people.
As for my clients, they are presenting well-written resumes to potential employers and getting much better results from their interviews since meeting with me. In fact, one of my clients was able to land a good position within 2 weeks of my prepping her for interviews!
I have found Linkedin ProFinder to be an excellent tool for connecting small business owners with people who need various services. The process is simple and it works well. The more projects I get from ProFinder, the greater my business' reach becomes as satisfied clients often tell their contacts about talented service providers. Linkedin has also been a wonderful resource for getting the word out about my business. Any serious business person, business owner or not, MUST have a good Linked in profile as, if he doesn't, potential employers or potential clients will wonder why not and might view him as a person who lacks business savvy.
Being the president of Accentuating Service has taught me that there are wonderful business sites, like Linkedin and ProFinder that are instrumental in expanding one's business and that there are generous people who would gladly advertise your business for you if you make the effort to meet them and tell them your story.